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SHMM Europe presents the professional SHMM line across Europe: a structured routine built to cleanse, restore and finish the coat with visible show-class results.
Each step has a clear function. Cleansing, care and nourishment work together to remove impurities, restore coat condition and improve texture and appearance.
The first step removes dirt, oil and buildup while maintaining skin balance. Dilution ratio: 1:10–20, allowing flexible use and cost efficiency in both professional and home grooming.
Restores moisture, improves elasticity and strengthens the coat. Choose the finish: silky and smooth or light and fluffy. Dilution ratio: 1:10–20.
Essential oils leave a light fragrance in blends like lemon & ylang-ylang, citrus & violet, and grapefruit & magnolia, while helping to neutralize odors.
The catalogue introduces the SHMM product family through focused product images, concise roles and direct product pages.
Detailed eye care cleanser
Targeted eye care product positioned for the detailed cleansing layer of the SHMM range.
Finishing aromatic oil
Finishing oil for a soft polished coat presentation with a refined aromatic direction.
Restorative silky line
A silky repair conditioner positioned for restoration, softness and refined finish.
Core cleansing product
The main cleansing shampoo in the SHMM family for a polished professional wash routine.
Brightening cleansing line
A white-coat cleansing direction within the SHMM shampoo family.
Opening-stage cleansing preparation
Professional essence designed to prepare the coat and skin for the full SHMM cleansing routine.
Each category has a clear role in the professional SHMM routine: preparation, cleansing, conditioning, finishing and detailed care.
Opening preparation that removes excess sebum and buildup before the next care steps.
Cleansing products for color-enhancing care, deep cleansing and wheat protein repair.
Conditioners that restore moisture, improve elasticity and shape either a silky or fluffy finish.
Finishing oils that nourish, smooth, add shine and leave a refined fragrance.
Targeted eye and ear cleansers for detailed maintenance and comfort.
Anti-static detangling sprays for silky or fluffy final coat presentation.
For distribution in your country, product questions or partnership communication, contact the SHMM Europe team directly through info@shmm.eu.